Hey, how much are you investing in marketing?
Check Our Digital Marketing Cost Calculator!
Running a business, small or big, is no easy feat for an entrepreneur. You have to wear many hats, juggle countless tasks, and constantly strive to do more with less and less, isn’t it? When it comes to marketing your business online, this can feel especially overwhelming, especially when competition and fluctuating demand is breathing down your neck. But you know, you not only need to be present online, but also have a striking presence that puts your business name and brand ahead of the queue of options. And navigating this complex world of digital marketing can be confusing and expensive, for anyone.
Here at Aidasinc, we understand your struggles, and feel the need for a solution. Since 2008, we’ve seen countless businesses across industries get frustrated with their marketing, feeling like they’re pouring money into funnels that don’t deliver results. That’s why we created a free, easy-to-use digital marketing cost calculator to help you understand what your online marketing should really cost.
Why use a cost calculator?
Think of this calculator, like a financial calculator does, as your personalized roadmap to online marketing success. Our simple calculator takes into assumption broad business goals like branding, visibility, engagement, website traffic, lead generation, and conversion rate of 5%. For this, a sample target audience comprising of adults aged 25 years to 60 years has been assumed. Also assumed is the house design industry to provide you with an estimated cost range for various online marketing activities. This includes:
- Search engine optimization (SEO): Improving your website’s ranking in search results.
- Pay-per-click (PPC) advertising: Running targeted ads on search engines and social media platforms.
- Social media marketing: Creating engaging content and engaging your audience on social media.
- Content marketing: Developing valuable content that attracts and educates potential customers.
- Email marketing: Building relationships and promoting your offers through email campaigns.
By using our digital marketing cost calculator, you can:
- Gain clarity on your current spend vs required investment: You can get a better understanding of the different online marketing options available to you, and their associated costs.
- Avoid overspending on non performing strategies: You can ensure you’re investing your online marketing budget wisely and not paying more than necessary for things that aren’t working.
- Make informed decisions and protect your bottom line: By comparing the different marketing strategies, you can choose the ones that best fit your budget, business goals, and objectives.
Here’s the best part: Our online marketing cost calculator is completely free, in simple spreadsheet style and easy to use format. Need help with fine tuning the calculator to give you specifics? Simply contact us for a discovery session, answer a few quick questions about your business, and we’ll provide you with a personalized cost estimate in just minutes.
Digital Marketing Cost Calculator for Small Businesses
| Action | Benefit / Checklist | Cost (₹) | Remarks |
|---|---|---|---|
| Website design | Branding, trust and discoverability | 10,000-15,000 | One-time, basic site |
| Local SEO# | Traffic, qualified leads, sales funnel | 5,000 | Monthly, basic seo |
| 1. Website audit | |||
| 2. Keyword research | |||
| 3. On-page SEO | |||
| 4. Content writing | |||
| 5. Link building | |||
| 6. GMP – NAP sync | |||
| 7. Social media integration | |||
| 8. Conversion optimization | |||
| 9. Technical SEO | |||
| Social media# | Branding, engagement, lead generation | 5,000 | Monthly, basic scope |
| 1. Social media strategy | |||
| 2. Content planning | |||
| 3. Content creation (AV) | |||
| 4. Regular posting | |||
| 5. Manage community | |||
| 6. Cross-promotions | |||
| 7. Performance analysis | |||
| Paid advertising | Qualified traffic, conversions – quickly | 5,000 | Monthly, must do |
| Email marketing | Retargeting, nurturing, lead conversion | 5,000 | Monthly, optional |
| Market research | Staying one step ahead of the game | — | Done above# |
| Strategic planning | Clarity in marketing goals, milestones | — | Done above# |
| Business pages | Referral branding and leads traffic | — | Done above# |
| Funnel build-up | Helps prospects convert to clients | — | Done above# |
| Landing page(s) | Part of funnel build-up to capture leads | — | Done above# |
| Brand reputation | Customer confidence, and drives sales | — | Done above# |
| Advance analytics | Forecasts, optimize, decision-making | — | Done above# |
| Custom targeting | Higher engagement, conversion rates | 5,000+ | Advance scope |
| Multiple channels | Traffic, leads, conversion sources | 10,000+ | Advance scope |
| CRM automation | Better tracking, faster marketing | 10,000+ | Advance scope |
| Ecommerce store | Provide flexibility to customers | 15,000+ | Advance scope |
Ready to take control of your online marketing budget?
Use our free online marketing cost calculator today and take the first step towards achieving your digital outreach and engagement goals. Remember, informed decisions will lead to successful marketing campaigns, and we’re here to help you navigate the exciting world of online marketing with confidence.
We understand that online marketing can feel complex, especially for non-native industries. We encourage you to reach out to our team if you have any questions or need further assistance.
We’re here to help you succeed!