From the position of someone suffering from toothache or a root canal issue, and searching for a good dentist in his / her locality, how would your dental practice present itself? What factors differentiate your dental center brand from ten other dentists in your locality? Should they compare merely on lowest consulting fees on ubiquitous healthcare listing portals, or should personal branding backed by good dental marketing strategy with referral social media plan work better? And when new patients visit dentists’ website and linked social media pages to evaluate the practice, will regularly updated blog posts on latest treatments, case studies, patient testimonies and updates on Facebook or Instagram pages with engaging content help? If yes, then this post is for you.
Brand vs. Bland
Imagine a new family moving into your locality. Is your dental practice that first-rate dentistry they would see it as? If not, why allow your dental center get lost in the sea of sameness?
For dental clinics and hospitals, branding is not a beautiful signage and a nice logo. And it is certainly not the beautiful flyers that are sent once in a while in the locality. Dental practice branding is about 24×7 informative online presence with friendly approach, lots of social media clout, and positive patient experience all the way.
Personal Branding: Dental Practices
Social Media Dental Marketing Strategy
For a moment, let’s wear the that patient’s hat again and visit practo.com or lybrate.com to search for dental practice in your locality. What do you see? Hundreds of similar dentists with same average pricing and couple of reviews in the list?
Now wearing the same hat, let’s search for a dentist on Google or Facebook. And visit the top ranking independent dental practice website or fan page. What do you feel? Isn’t there a marked difference in Status – Brand – Position?
That’s the difference with a “Bland Vanilla Practice” and a “Premium Dental Practice Brand”. Or in simple terms, the difference between riding in a public transport and driving a chauffeur driven car.
By listing a dental practice in generic health portals, for say a couple of grands a year, is important as it gives the dental center enhanced visibility and cheaper me-too reach. But it is not enough if one is looking for the following benefits:
[su_column size=”1/2″ center=”no” class=””]
[su_list icon=”icon: angle-double-right” icon_color=”#717171″]
- Premium patient referrals
- Increasing client base
- High quality brand recall
- Customized treatment plans
- Value sensitive clientele
[/su_list]
[/su_column]
[su_column size=”1/2″ center=”no” class=””]
[su_list icon=”icon: angle-double-right” icon_color=”#717171″]
- Increasing brand goodwill
- More internal referrals
- Enhanced co-marketing options
- Average 20 new patients each month
- Better vendor relationships
[/su_list]
[/su_column]
[/su_row]
Referral social media marketing strategy can help differentiate your dental practice, your brand, build a more powerful online reputation and position for services to attract better clients, better valuation and an enhanced job satisfaction.
Top 10 Things Dentists Can Do For
Social Media Referral Branding
[su_row]
[su_column size=”1/2″ center=”no” class=””]
[su_list icon=”icon: angle-double-right” icon_color=”#717171″]
- Spread awareness about oral health
- Conduct camps at govt. hospitals
- Do a seminar at local body meetings
- Enlist your clinic on health portals
- Start senior citizen special hours
[/su_list]
[/su_column]
[su_column size=”1/2″ center=”no” class=””]
[su_list icon=”icon: angle-double-right” icon_color=”#717171″]
- Invest in a decent website
- Start blogging regularly
- Ask patients, friends, family to review
- Offer special plans for referrals
- Share above on website, blog, Facebook
[/su_list]
[/su_column]
[/su_row]
To grow, a dental practice needs around 30-40 new patients per month. And fighting on competitive pricing may not be the best way forward because there will always be someone cheaper in the market. What a dental center requires is a solid social media dental marketing strategy plan. Here are some sites that may help you with more information: DentaltryIQ and Dental Internet Marketing!
But as a new setup, as a new dentist starting an independent practice, it is probably okay to do social media marketing for referrals in-house. But as the practice grows, and to stay competitive in today’s time, a better way would be to hand over the dental practice referral branding and social media publicity activities to a skilled agency.
Cost Of Dental Practice Social Branding:
One Caffe Mocha A Day!
Probably no dental practitioner would want to be a vanilla dentist. Apart from the benefits listed above, every dentist would have something unique to offer to their clientele – service quality, location, staff, equipment, office environment or case studies. So what keeps a dental center to invest in personal branding? Is it the high cost of referral social branding?
Not any more! Aidasinc presents the most affordable dental practice online branding, social media referral branding, enhanced online reputation, high engagement on Facebook and other healthcare portals and more. And the cost, it is as good as having,
“ONE” Caffe Mocha @StarBucks daily”
– Cost of Personal Branding for Dental Practices
And it’s healthier too for the dental center. This calorie-rich online publicity and social media marketing strategy for dentists grows at a daily compounding rate and ensures new patient referrals from multiple sources over a long period of time.
Pay Per Referral Client – Performance Linked,
Dental Practice Marketing Services
Aidasinc offers a “Pay Per Client” dental practice referral service. Not only does it boost the brand popularity and visibility in a given locality, this service also grows positive perception about the dental practice, builds valuable fans and followers, generates referral patients from various healthcare portals and helps generate best results.
Plus you get complete peace of mind, as you needn’t worry about hiring a team, supervising, marketing planning, infra costs and so many other related challenges. And get clear results, without interfering with your existing website or online accounts.
[su_carousel source=”taxonomy: post_tag/231,232,233,234,237″ limit=”5″ link=”post” target=”blank” height=”140″ responsive=”no” title=”no” mousewheel=”no” autoplay=”1500″ speed=”800″]
Need more details?
Drop in your coordinates and we will revert back with an action plan for your kind perusal.