Find the constraint before you spend more on Marketing
Campaigns running, team working, money going out — but results are inconsistent and no one can explain why. That is rarely an effort problem, it is a structural one — somewhere in how the system is built. This audit helps you identify the specific point where your system is breaking, and it takes ⏱ Under 7 minutes.
How it works
Score yourself 1 to 5 on each question. Be honest, not optimistic. Your lowest score is your constraint. That is the one to fix first — before anything else.
Can every person on your marketing and sales team describe your ideal buyer and their single most urgent problem — in one sentence — without mentioning your product?
Scoring
1 = No shared answer exists → 5 = One sentence, used consistently by everyone
Does your offer have a clearly defined outcome or method that makes direct price comparison difficult — or do buyers default to comparing you on price?
Scoring
1 = No differentiated positioning → 5 = Named method, clear outcome, documented proof
Are you building authority through one or two primary channels — or spreading effort across multiple platforms with no clear priority?
Scoring
1 = Active on 5+ channels, no performance hierarchy → 5 = One or two channels with measurable lead quality
Do marketing and sales work from a shared, written definition of a qualified lead — including handoff criteria — reviewed regularly?
Scoring
1 = No shared definition → 5 = Written, agreed, reviewed quarterly, tracked against revenue
Is marketing measured against financial outcomes — cost per qualified lead, pipeline contribution, revenue — or primarily against clicks, impressions, and follower counts?
Scoring
1 = Activity metrics only → 5 = Revenue metrics primary, engagement metrics diagnostic
Your lowest score is your primary constraint.
Do not average. Do not move to the next pillar until the lowest one is fixed.
20–25 → Stable system
15–19 → Inconsistent output
10–14 → Structural problem
Below 10 → System failure
The Next Step
You have identified where the score is lowest.
That is where to focus first.
Enter your email to receive the structural corrections for that pillar — what the gap means, what causes it, and what to address first.
Need clarity beyond the audit?
If the audit has identified the gap but you need to understand the full picture — the Strategic Diagnosis maps the complete system and produces a written action plan specific to your business.