Social media sites are fast becoming powerful business networking tools for small medium businesses. They are free, omnipresent, work 24×7 and are highly engaging for branding, traffic and lead generation; only if used in the right way (remember, strategy is important).
For big companies, with millions in their marketing kitty, straddling across multiple social networking sites is comparatively easy. But for small businesses, already burdened with competitive overload, doing it right can be a challenge. For example, identifying the best free sites with right audience, planning content to share, optimizing to generate leads… or simply building brand image.
Having said that, the important thing is, social media cannot not be ignored by any business interested in generating traffic and leads. This post lists a few techniques that can help you get better results.
Marketing Budget Doesn’t Matter Anymore – Every small business may find it steep comparing it’s website traffic with older, larger, global competitor sites. But the good thing is, with innovative digital marketing services, your business size or marketing budget doesn’t matter anymore.
Top 25 Free Social Networking Sites
YouTube
Messenger
Tumblr
Google+
Flickr
Snapchat
Quora
StumbleUpon
Delicious
Skype
Medium
FourSquare
Livejournal.com
Meetup.com
Couchsurfing.com
Myspace.com
Path.com
Making Social Media Sites Generate Leads
With billions of people spending time on these sites, isn’t it time to look at ways to start generating some business from these free channels? Start with the following simple steps and perfect the process on the way.
- Create brand profiles
- Update business information
- Invite friends and family
- Create engaging content
- Post on social media accounts
- Set conversion goals for your website
- Monitor engagement on social/website pages
- Optimize content/timing for better results
- Repeat steps that are generating results
- Increase/decrease content frequency
The Easy 5X Traffic Tools To Reach Millions, But…
Building a strong presence on any top 5 social media sites can drive in good number of visitors to your website. It sounds an easy, low-cost thing to do and can be an excellent way to generate leads or sales from your online stores. However, it may end up as lot of work on content development and audience engagement without satisfactory results, if strategy/optimization is ignored.
Content may fail to reach intended audiences – Building social accounts with genuine fans and followers requires consistent efforts, time and patience. And for highly competitive industries, paid campaigns may be required to get desired results, faster. But surely, “purchased fans” is not be the best thing to do as they can generate fake results.
Content does not impress users – Each social network has its own user base with distinct demographics. While sites like Facebook are widely used by profiles across many geographies, newer challengers like SnapChat are best suited for young audiences. Hence the kind of content you develop must be customized to the respective user base.
Spamming for traffic – Repetitive posting of same content on same network, OR using automation tools to share too much content too frequently, OR filling up text and images with loads of promotional content, OR ignoring the need to add value to users reading your content, and similar techniques may seriously hamper social media results.
Overlooking user data – Your social media accounts are overloaded with insights. Your website analytics tools are brimming with visitor engagement metrics. And if these marketing insights are not analyzed, corrections not made in your content/promotion strategy, a low-to-no cost and powerful 5x social media effort can fail to generate results.
Free Social Media Marketing Assistance
Every business loves free marketing resources that offer channels to generate higher revenue. But making these free sites generate desired results requires regular optimization.
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