Marketing for Scientific Equipment Manufacturer Exporter

• 2x growth in dealer network
• 3x+ increase in inquiries
• 35% reduction in cost per lead (CPL)

Scenario and Goals:

We were tasked with building the online presence of an upcoming industrial equipment manufacturer and exporter. This startup lacked a digital footprint and was struggling with customer acquisition and signing up new dealers. Our goal was to create a powerful and distinct digital presence for the brand online, generate awareness, attract organic traffic, cultivate interest from customers and global dealers alike. To achieve this, our aim was to truly engage the audience through a unique content strategy that could go beyond the limitations of mere product descriptions.

Our Solution:

We implemented a multi-pronged B2B marketing strategy focused on:

• Value-driven Storytelling: We crafted engaging narratives that showcased how our client’s equipment empowers research laboratories. Instead of dry product specs, we highlighted real-world applications and the positive impact on clients’ operations.
• Problem-Solution Approach: We identified common pain points faced by target audience that includes research scholars and scientists at leading research labs across the globe. Our content addressed these challenges and demonstrated how client’s equipment provided efficient and cost-effective solutions.
• Visual Appeal: We incorporated high-quality images and videos showcasing the equipment in action, in research labs around the world. This allowed viewers to visualize the products’ capabilities and imagine them within their own operations.
• Interactive Engagement: We fostered audience interaction by posing thought-provoking questions and encouraging comments. This created a space for dialogue, built trust, and allowed us to understand specific customer needs.

Quantifying Success:

By focusing on creating valuable content, addressing industry challenges and leveraging visual storytelling, we generated significant results for our client.

• Global Reach: Business inquiries poured in from over 10 countries, demonstrating the content’s appeal to a diverse audience.
• Organic Traffic Boost: Our SEO-optimized content attracted over 11,000 unique visitors through organic search, a testament to the content’s relevance and value.
• Expanded Network: The engaging content resonated with potential dealers. Client’s dealer network doubled, significantly increasing their sales reach.