Digital Marketing & Lead Generation for Ashoka Realty.

• 4x engagement on Facebook
• 70% conversions from smm traffic
• 10x lower cost per lead

Scenario and Goals:

Nashik’s competitive real estate market demanded a strategic approach for Ashoka Realty’s stunning new 300-apartment residential project. They needed to create a buzz to capture the interest of potential buyers from the city and neighboring areas, and HNIs (from Mumbai and Pune) interested in Nashik’s real estate potential. They realized, traditional methods were no longer enough to garner the attention and generate relevant enquiries that can be done by the digital media. Ashoka Realty required a data-driven digital marketing strategy that targeted the right audience and delivered measurable results. This case study highlights how we helped them generate significant awareness, build visibility, and generate leads for this new residential project.

Our Strategy:

We implemented a multi-channel approach that sparked conversation and highlighted a desirable alternative for people looking for good residential properties. Here’s how:

• Compelling Content: We crafted engaging content (e.g., blog posts, videos) that showcased the benefits and lifestyle offered by the new property.
• Targeted Audience: Using demographic and psychographic data, we pinpointed the ideal buyer persona – individuals seeking a safe, upscale community – thus ensuring our messaging resonated with the right audience.
• Optimized Search Presence: We implemented a robust Search Engine Optimization (SEO) strategy, including comprehensive keyword research and on-page optimization that ensured the property appeared at the top of search results for relevant keywords.
• Strategic Social Media Engagement: We created a captivating social media presence that evoked awareness and interest, highlighted the amenities, nearby attractions, and the overall sense of community. We actively engaged with followers, responding to questions and fostering a sense of excitement.
• Paid Advertising Results: We launched targeted Pay-Per-Click (PPC) campaigns across search and social media platforms, further amplifying reach and attracting qualified leads. We meticulously tracked campaign performance, optimizing strategies for maximum return on investment.

Success Metrics:

By implementing the key drivers of engagement (compelling content, targeted audience, and strategic use of platforms), we transformed our client’s new residential project into a highly sought-after destination; delivering exceptional outcomes, mirroring the high conversion rates.

• Geo Targeted Strategies: Increased online brand visibility, awareness and positive sentiment.
• Significant Growth in Website Traffic: Our strategies significantly attracted the right audience to client website.
• Qualified Leads & High Conversions: We combined SEO, PPC and SMM that generated a consistent stream of enquiries, achieving a high conversion rate that surpassed industry benchmarks.