Use of Social Media Content services for
Client Overview
Ashwin Architects, founded in 2003, is a leading architectural firm based in Bangalore, specializing in holistic design solutions for residential, commercial, and community projects. Their design philosophy focuses on creating spaces that resonate with the emotional and functional needs of their clients, while harmonizing with the cultural context and modern architectural trends. The firm is renowned for its approach to sustainable, energy-efficient buildings, with a strong emphasis on optimizing space usage without compromising aesthetics or well-being.
Ashwin Architect’s Challenge:
In 2003, Ashwin Architects faced a few key challenges in promoting their services and expanding their reach in a competitive market:
- Brand Visibility: The firm needed to enhance its online presence to connect with new potential clients in a growing, global market.
- Content Creation: For consistent presence on social media they required fresh and engaging content highlighting their projects, expertise, and design philosophy.
- Lead Generation: They needed a targeted strategy to engage potential clients and convert online interactions into business inquiries.
The Solution:
Tailored Social Media Content & Strategy By partnering with our Social Media Advocacy Plan, Ashwin Architects was able to address these challenges effectively:
- Tailored Content Creation: We crafted personalized posts that highlighted their approach to energy-efficient buildings, the integration of vastu principles, and the aesthetic appeal of their work, ensuring the firm’s messaging was both authentic and aligned with their target audience’s values.
- Consistent Engagement: To maintain a consistent online presence, we implemented a steady posting schedule across Ashwin Architects’ social media channels (Facebook, Instagram, and YouTube), ensuring that the firm remained top-of-mind for current and potential clients. Regular posts featured project showcases, thought leadership on green buildings, and design tips, keeping their followers engaged and informed.
- Community Building: Engaging content such as behind-the-scenes glimpses of ongoing projects, energy-efficient tips, and collaborations with industry influencers helped Ashwin Architects build a community of engaged followers. This not only positioned them as thought leaders in the Bangalore architecture space but also created trust and long-term relationships with their audience.
- Lead Generation & Increased Visibility: Through strategically geo-tagged content and a targeted content strategy across platforms, we ensured that Ashwin Architects reached a local audience in Bangalore as well as potential clients across India interested in sustainable architecture. Regular brand mentions and engagement also contributed to boosting their search engine visibility, generating more inquiries through social media channels and their website.
The Outcome:
- Facebook: With 30K likes and 31K followers, Ashwin Architects’ Facebook presence saw an increase in user engagement and more direct inquiries from prospective clients.
- Instagram: The firm’s Instagram profile experienced a 7.75% follower growth rate over 90 days, with an average engagement rate of 32.30%. This boosted visibility for their projects and design philosophy.
- YouTube: With 62.7K subscribers and over 20 videos showcasing completed projects and design concepts, Ashwin Architects leveraged YouTube to establish themselves as a trusted authority in architecture, especially in the fields of energy-efficient and sustainable design.
- Pinterest: 1.5k followers
- LinkedIn: 1,746 followers, 500+ connections
Why It Worked: The tailored social media strategy focused on Ashwin Architects’ unique strengths—design philosophy, sustainability, and optimization of space—resonating with both potential residential and commercial clients. By maintaining consistency and fostering deeper connections with followers through engaging content, Ashwin Architects was able to enhance their brand recognition, increase client inquiries, and establish themselves as a thought leader in the architecture space.
Screengrab of Residential Architects & Designer’s Social Media
