Empowering Women’s Health: How We Supercharged Online Visibility for a Leading Women’s Hospital

• 20% Increase in patient enquiries
• 50% Increase in website traffic
• 4x growth on social media

Scenario and Goals:

Recognizing the growing demand for online healthcare resources, we transformed the digital presence of a leading women’s hospital in Nashik, India, encompassing its 30-bed facility, maternity center, and IVF clinic. Their outdated website lacked mobile-friendliness and SEO, hindering online visibility and patient acquisition. To address these challenges, our objective was to significantly improve the hospital’s online presence and attract new patients. Therefore, we applied a comprehensive strategy including a mobile-friendly website, SEO optimization and engaging content marketing.

Our Holistic Strategy:

To empower women with accessible healthcare resources and increase the hospital’s online visibility, we implemented a comprehensive online presence management strategy. This strategy focused on three key areas:

• Mobile-First Website Redesign: We designed a modern, responsive website optimized for mobile devices. This ensured patients could seamlessly access information and schedule appointments, regardless of their device.
• SEO Optimization: Through strategic keyword research and website optimization, we aimed to position the hospital at the top of search engine results for women’s health-related queries within the region.
• Engaging Content Marketing: We developed informative content addressing various women’s health concerns, highlighting local healthcare news, and showcasing success stories from satisfied patients. This content provided valuable resources and established the hospital as a trusted authority in women’s healthcare.

Quantifying Impact:

By implementing a comprehensive online presence management strategy, we successfully transformed the visibility of the leading women’s hospital in Nashik. The mobile-friendly website, SEO optimization, and engaging content marketing empowered women with accessible healthcare resources while attracting new patients to the hospital.

• 50% Increase in Website Traffic: The redesigned website and SEO optimization efforts attracted a considerably larger audience to the hospital’s website.
• 20% Increase in New Patient Inquiries: The improved online presence translated to a substantial rise in new patient inquiries, demonstrating the effectiveness of the implemented strategies.