7-Min Self Audit
Identify where buyers may be struggling to discover, understand, trust or choose your business.
This self-audit highlights the areas that may deserve investigation before deciding what to improve.
How It Works
Answer six short questions about how buyers experience your business — Rate each area from 1–5 based on your business today.
The goal isn’t a perfect score, it’s to identify where further investigation should begin.
Are qualified buyers consistently discovering your business?
Can your business consistently reach qualified buyers through the places they naturally look before making a buying decision?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Invisible | Limited | Inconsistent | Visible | Consistently Found |
Do buyers immediately understand what you offer and why it matters?
Can a prospective buyer understand what your business does, who it is for, and why it is different within the first few moments of visiting your website or marketing?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Confusing | Unclear | Partly Clear | Clear | Immediately Understood |
Do buyers gain enough confidence to continue?
Before contacting your business, can prospective buyers easily find enough evidence to believe you are the right choice?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| No Trust | Low Trust | Moderate Trust | Trusted | Strong Confidence |
Where do buyers stop before making contact?
Can buyers move naturally from discovering your business to making an enquiry without unnecessary confusion or friction?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Blocked | Difficult | Inconsistent | Smooth | Effortless |
After buyers enquire, do they continue progressing?
Does every qualified enquiry follow a clearly defined process that consistently moves buyers toward a decision?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| No Process | Reactive | Basic | Structured | Consistent |
Where is business value being lost after enquiries are received?
Can you clearly identify why qualified enquiries become customers—or why they do not?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Unknown | Assumed | Partly Measured | Well Measured | Clearly Understood |
Understanding Your Results
| Score | What It Suggests |
|---|---|
| 26–30 | Buyer confidence appears strong across most areas. |
| 20–25 | One or more areas may deserve closer attention. |
| 14–19 | Observable gaps may be affecting buyer confidence. |
| Below 14 | Multiple areas deserve investigation before further investment. |
Start With Your Lowest Score
Your lowest score often indicates the first area worth investigating. Improving the right priority usually creates more impact than improving several areas at once.
Remember: This self-audit highlights observable patterns, it does not identify the underlying cause.
See What Your Lowest Score May Be Telling You
Enter your email to receive a deeper explanation of your lowest-scoring area, including:
- What businesses commonly experience
- How buyers are likely to perceive it
- Why it is often misunderstood
- What to investigate next
Need Greater Clarity?
This self-audit identifies patterns.
A Strategic Diagnosis helps explain why those patterns exist and what should be addressed first.
If you’re ready for a structured review of your business, the next step is a Strategic Diagnosis.