7-Min Digital Authority Self-Audit
Is your expertise as easy to recognize as it is to deliver?
Identify where buyers may be struggling to discover, understand, trust, evaluate, or choose your business.
This quick self-audit helps you identify where further investigation may be worthwhile—before deciding what to improve.
How It Works
Answer six short questions about how buyers experience your business today. Rate each area from 1–5 based on your current business reality. The goal isn’t a perfect score — it is to identify where further investigation should begin.
Can the right buyers find your business?
Are qualified buyers consistently discovering your business through the places they naturally look before making a buying decision?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Invisible | Limited | Inconsistent | Visible | Consistently Found |
Do buyers quickly understand what you offer and why it matters?
Can a prospective buyer understand what your business does, who it is for, what makes it relevant, and why it is different within the first few moments of encountering your digital presence?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Confusing | Unclear | Partly Clear | Clear | Immediately Understood |
Do buyers find enough evidence to believe you?
Before contacting your business, can prospective buyers easily find credible evidence that gives them confidence in your expertise, capability, and relevance?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| No Confidence | Low Confidence | Moderate Confidence | Trusted | Strong Confidence |
Can buyers validate your expertise before they contact you?
Can prospective buyers find enough proof, experience, case evidence, knowledge, or other authority assets to evaluate your capability without having to rely entirely on a sales conversation?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Cannot Evaluate | Difficult to Evaluate | Partly Evaluable | Easy to Evaluate | Clearly Validated |
Can buyers confidently decide what to do next?
Once buyers understand your expertise, is it clear why they should consider your business, what makes you relevant to their situation, and what the next step should be?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Blocked | Difficult | Uncertain | Clear | Confident |
Do qualified buyers continue progressing after they enquire?
Once a qualified buyer makes contact, is there a clear and consistent process that helps them move from enquiry toward an informed decision?
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| No Process | Reactive | Basic | Structured | Consistent |
Understanding Your Results
Your total score provides a signal, not a diagnosis. It indicates how consistently your business currently supports buyer confidence across the areas assessed.
| Score | What It Suggests |
|---|---|
| 26–30 | Buyer confidence appears relatively strong across most areas. |
| 20–25 | One or more areas may deserve closer attention. |
| 14–19 | Observable gaps may be affecting how buyers evaluate your expertise. |
| <14 | Multiple areas deserve investigation before further investment. |
Start With Your Lowest Score
Your lowest score is often the most useful place to begin as it identifies the area where your current buyer experience may be creating the greatest friction.
You don’t necessarily need to improve everything. You need to understand which constraint matters most.
Improving the right priority is usually more valuable than improving several areas at once.
Want to Understand What Your Lowest Score May Be Telling You?
Enter your email to receive an interpretation of your lowest-scoring area. You’ll see:
- What your result may indicate
- How a new buyer may perceive the situation
- What businesses commonly get wrong
- What may be causing the gap
- What to investigate next
Need Greater Clarity?
This self-audit identifies patterns.
A Strategic Diagnosis helps explain why those patterns exist and what should be addressed first.
If you’re ready for a structured review of your business, the next step is a Strategic Diagnosis.