Cross platform marketing strategy for FMCG Manufacturer

• 10x Surge in new business enquiries
• 100% Organic traffic sources
• Higher ROI

Synopsis:

In today’s hyper-aware world, hygiene products are no longer a luxury – they’re a necessity. D.R. Cosmetics, a manufacturer of innovative paper soap strips, hand sanitizer, recognized this growing global demand. However, their brand presence remained largely domestic, hindering their ability to reach international distributors, export markets, and corporate gifting companies. To address this challenge, we redefined their online presence via a comprehensive strategy that included website design, SEO, social media and email marketing. The impact went beyond just connections. We drove a significant 10x increase in new business inquiries, far surpassing the industry benchmark. Notably, the average conversion rate for inquiries from website traffic across the Fast-Moving Consumer Goods (FMCG) industry sits at a modest 2-3% (Source: [Industry Report on B2B eCommerce Conversion Rates]).

Our Approach:

Understanding the need for a multi-pronged approach, Aidasinc implemented a comprehensive cross-platform marketing strategy for D.R. Cosmetics, encompassing:

• Website Design & Development: A modern, user-friendly website showcased the company’s innovative products and brand story in multiple languages, catering to a global audience.
• SEO Optimization: Strategic keyword research and website optimization ensured it ranked at the top of search engine results for relevant hygiene product searches, driving organic traffic.
• Social Media Marketing: Engaging content across platforms like Facebook and Twitter targeted international distributors, export markets, and corporate gifting companies.

Exceeding Goals:

Our well-executed cross-platform marketing strategy drove exponential growth for this FMCG brand. It transformed online presence of D.R. Cosmetics’ propelling them onto the global stage. They successfully connected with international distributors, expanded into new export markets and attracted leading corporate gifting companies.

• 10x Increase in new business inquiries: D.R. Cosmetics witnessed a phenomenal 10x surge in new business inquiries, eclipsing the industry benchmark by a significant margin.
• 100% Organic traffic sources: Remarkably, all new business inquiries stemmed directly from organic search engine traffic, highlighting the effectiveness of the SEO strategy.