Every single media space, both traditional and new age media, is getting overcrowded for attention of viewers. And as an growing online marketing agency, we are witnessing this in real time. And in the process, as digital marketers, every role we used to play too is changing fast as the disruptive marketplace creates more dynamic economic scenarios. So with every major disruptive incision into the workplace, it becomes imperative to up-skill, relearn new strategies and put that extra effort to stay with the curve, if not ahead.
And that brings the topic today to the next generation buyers who are fast adapting to new buying behaviors aided by artificial intelligence driven marketing campaigns. You may agree with this when you see each special event, or memorable certain day on the calendar bringing in a horde of micro-targeted advertisement and programmatic content to maximize your shopping experience, both virtually and physically. And from the extent of Black Friday campaigns and Independence Day promos that are being increasingly personalized to enhance the core buyer engagement, there are newer forms of marketing technologies coming to play. So what trends should you look for in the coming year.
3 Online Marketing Trends
To Vouch For In 2018
This post is based on an independent survey of business owners, company directors and startups that our team conducted in the past few months. Sharing here are the major trends on what they perceived and our analysis.
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- Performance Linked Marketing: Has it ever occurred to you that your marketing costs can be linked to sales growth? This is an entirely new way of looking into marketing and the team at Aidasinc takes pride in leading the way.
As an performance linked online marketing agency based in India, we are strategically well placed and servicing clients from across multiple time zones with complete transparency of operations. Our clients are happy with the complete peace of mind when they outsource digital marketing activities to our remote team.
- Predictive AI Driven Marketing: Have you been receiving a lot of artificial intelligence related news lately? Most business persons are. And now there are a number of tools available that one can use to target specific stages in a buyer’s life cycle. And that also means a marketer will now be required to adapt to increasingly strategically targeted customer experience campaigns.
- Voice To Visual Search Marketing: Okay, many business are yet to acclimatize themselves with the nuances of organic search marketing (aka seo), let alone paid campaigns (aka ppa, this in-spite of free coupons and specialist support from leading ad networks). And now there is voice based search that is growing in a big way with visual search not far behind. So if you are in the business of having a business to run, even if you are not a retailer, it is critical that you optimize your business presence for visual search products.
Bing Visual Search Engine
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So if growing your business in this ultra dynamic modern marketplace of today is your mission, hiring the latest online marketing agency services might be the right thing to do. This will help you maintain your customer-centric brand positioning and keep your competitive vis-a-vis other players. And if your business aims to get this going with a fresh new approach and an innovative new team,
Contact Us for a freewheeling discussion on how our performance linked online marketing services will grow your business.